JEANNE INDRIANI
Modeling ON
Speculative design
Type
Motion Design and 3D Modeling
Location
London, UK
Year
2026
Links
This speculative project reimagines On's Cloud 4 Versa through a cinematic product campaign, exploring the relationship between movement, space, and performance. Rather than presenting the shoe in a traditional studio environment, I developed a series of immersive architectural scenes that blur the line between retail installation, gallery exhibition, and motion design.
Visual Language
The visual language draws inspiration from premium retail spaces and contemporary exhibitions. Soft volumetric lighting, monochromatic palettes, suspended product displays, and controlled reflections create a calm, minimal atmosphere where the product becomes the focal point. Throughout the animation, the environment evolves to suggest themes of motion and innovation—using elements such as a runner's silhouette, floating footwear, and architectural framing to communicate performance without relying on conventional sports visuals.
Creative Process
The Cloud 4 Versa was modelled entirely from scratch, with close attention to its distinctive silhouette, engineered upper, and CloudTec® sole geometry. Clean topology and physically based materials were essential in achieving a realistic yet refined digital asset that could withstand close-up cinematic shots.
Camera movement was intentionally kept smooth and deliberate, allowing each shot to reveal material details, proportions, and craftsmanship while maintaining the pacing of a luxury brand campaign. Every transition was designed to feel effortless, balancing moments of stillness with dynamic motion.
This project demonstrates my approach to 3D product visualisation - combining detailed modelling, cinematic lighting, and motion design to create premium visuals for brand storytelling, digital campaigns, and social-first content.
